PROJECT

CAMP KETTLEWOOD



ROLE

BRANDING DESIGNER | GRAPHIC ARTIST | WEB DESIGNER





Camp Kettlewood is a Wisconsin campground offering a unique ‘glamping’ experience. The branding was designed to appeal to young couples and families seeking a relaxing and memorable weekend escape from the city.




These are examples of the branding, graphic, and web design work I created for Camp Kettlewood.


Camp Logo


Once a Girl Scout camp, Camp Kettlewood carries a rich history that inspired the logo design. The logo draws from the original vintage Girl Scout camping merit badge, blending nostalgia with a fresh, modern feel.


Camp Map


The Camp Map is a guide provided to each guest, highlighting the campground layout, including bathrooms and water access points. I designed it with a vintage aesthetic that captures the camp’s character while ensuring the layout remains clean, clear, and easy to read.

close up of map icons

Field Guide


I designed the guest souvenir notebook that would be both practical and memorable. The guide functions as a notebook for tracking supplies, jotting down to-do lists, and recording trip memories. I created this with In Design and Photoshop.


Website Design


I designed this website for Camp Kettlewood with the goal of reflecting the camp’s unique character. The layout and visual elements were crafted to capture the nostalgic, vintage feel of the campground while maintaining a clean and user-friendly design. The result is a site that balances charm and functionality, evoking the atmosphere of the camp while providing visitors with clear, accessible information.

Social Media


I helped develop social media content for Camp Kettlewood, curating imagery and assisting with on-site photo capture to ensure the visuals matched the brand’s tone and storytelling.


Post showing off that Camp Kettlewood was featured in an issue of 'Country Living'